On Wednesday, April 24th, Eunice Chung from the DLA Piper’s Washington, DC Office attended the program, “TRADEMARK DAY: BEHIND THE SCENES AT THE USPTO,” co-hosted by the ABA-IPL and U.S. Patent and Trademark Office (“USPTO”) at the USPTO Campus in Alexandria, VA.  The USPTO officials presented on various topics including the trademark examination process, electronic trademark application filings, USPTO website tools, USPTO’s operations, and U.S. Trademark Trial and Appeal Board (“TTAB”) filings and procedures, among many other topics, and concluded with a live TTAB hearing.  Some of the participants of this informative program included Commissioner for Trademarks, Deborah Cohn, and Chief Administrative Trademark Judge Gerard F. Rogers.


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Media outlets have been buzzing over the purported denial of Beyonce and Jay-Z’s BLUE IVY CARTER trademark.  On October 16, 2012, the United States Patent and Trademark Office (“USPTO”) granted a federal registration to Veronica Morales, a Boston-based wedding planner, for the trademark BLUE IVY (U.S. Registration No. 4224833) covering event planning services. Morales, who claims use of the BLUE IVY trademark since 2009, obtained her federal registration before Beyonce and Jay-Z despite filing her federal application one month later.  A number of reporters incorrectly state that Morales’ BLUE IVY registration has derailed any opportunity for Beyonce and Jay-Z to secure rights to, let alone a federal registration for, their BLUE IVY CARTER trademark. Of course, such an assertion demonstrates a clear misunderstanding of the highly specialized and nuanced area of trademark law.


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