By Airina Rodrigues and Kerry O’Neill (New York)

A significant theme of this issue of Law à la Mode is fashion retailers’ increasing embrace of new technological innovations in the areas of Big Data and the Internet of Things (IoT) to better communicate with and respond to customers in a personalized and intimate manner, as well as to more effectively streamline their own business processes – for example, improving inventory and supply chain management. The myriad of legal issues associated with such new and exciting innovations are discussed elsewhere in this issue. This article focuses on how retailers can better allocate and mitigate risks arising from the brave new world of Big Data.


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By Ann Ford (Washington, DC)

Fashion retailers are integrating cutting-edge technology into their bricks and mortar locations to create a branded and effortless shopping experience to consumers. There are numerous legal issues that brands should consider before embracing such technology. These issues include consumer data privacy and the rights of publicity.
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By Matthew Evans

The Australian Government has introduced new laws to block websites at an internet service provider (ISP) level if they have the primary purposes of infringing or facilitating the infringement of copyright. On June 22 the Copyright Amendment (Online Infringement) Bill 2015 was passed in parliament, amending the Copyright Act to introduce the new provisions.


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By Isabel De Obaldia

A client this week asked me to help him with a source code license. What started as a simple request with crafting a paragraph inevitably grew due to the concept of “blocking intellectual property.” While I would argue that the document is still “simple” in structure, for the non-initiated it now probably looks like the Sunday crosswords in legalese, and without the results key.


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Repost from LAW À LA MODE, Issue 13 – April 2014

By Chloe Hersee (London)

With media sources reporting that online retail is continuing to increase and more people engaging with retail and fashion in a multi-channel way (e.g., via mobiles and tablets), we are seeing even greater business scrutiny of the availability and performance of core information technology services. Retailers are looking at their IT, trying to identify ways to work more efficiently and effectively with their internal and external delivery teams, in order to support changing business needs.

How can retailers work with their suppliers during their contract discussions to drive improvements in availability and service robustness, while at the same time, creating contracts that flex with retail business requirements?


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By Carol A.F. Umhoefer and Caroline Chance

The year 2014 is being hailed as the year of wearable technologies. Wearables captured
significant attention at January’s International Consumer Electronics Show in Las Vegas,
and hundreds of new products are expected to be released over the next 12 months.
Analysts predict that the wearables market is set to grow exponentially, from an estimated
US$3-5 billion in 2013 to US$42 billion between 2016 and 2018. Wearable technologies could
be the next must-have.
04 | Law à la Mode

The year 2014 is being hailed as the year of wearable technologies. Wearables captured significant attention at January’s International Consumer Electronics Show in Las Vegas, and hundreds of new products are expected to be released over the next 12 months. Analysts predict that the wearables market is set to grow exponentially, from an estimated US$3-5 billion in 2013 to US$42 billion between 2016 and 2018. Wearable technologies could be the next must-have.


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The Fashion, Retail and Design team of DLA Piper is delighted to invite you to:

#FASHIONLINE

Fashion bloggers, e-commerce & wearable technologies

A conference organized in cooperation with Borsa Italiana (Italian Stock Exchange).

DLA Piper professionals from Europe, the United States, and Asia will share insights on the specific legal aspects when dealing with technologies, and highlight strategies, opportunities, risks, and challenges leading to “fashion 3.0.”


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