The California law requires commercial operators of websites and online services to conspicuously post detailed privacy policies which inform consumers of the personal information that is collected from them and how that information will be used. Cal. Bus. & Prof. Code §§ 22575-22579. Although it is a California state law, it has ramifications for all app developers because the law applies to any operator of a website or online service that collects personally identifiable information about consumers residing in California. Personally identifiable information includes name, address, e-mail address, telephone number, social security number, and any other identifier that permits contacting a specific individual. California law provides for fines up to $2500 per noncompliant app that is downloaded by a California consumer. Id. at § 17200, et. al.