By Robert Russell and Peter Manley

PROTECTING YOUR BUSINESS FROM YOUR CUSTOMER’S INSOLVENCY

In the second article in our series on risk and opportunity in the fashion retail sector, Rob Russell and Peter Manley assess one of the most prominent areas of risk for suppliers − the insolvency of a trade customer/ retailer.

We identify the principal areas of supplier risk and provide a guide to practical commercial and legal tools which should be applied by suppliers to protect goods placed in their trade customer’s possession in the event of the customer’s insolvency.

 


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By Edward Chatterton and Elizabeth Wong

Fashion brand owners entering China are generally well aware of the myriad of brand protection challenges awaiting them.  One such challenge is China’s rigid first-to-file trademark system which is blamed for the problem of brand piracy in China, where unrelated third parties register trademarks which are copies or imitations of well-known brands.  One of the most effective ways to combat this scourge is for the brand owner to register first in China. 


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Reposted from Law A La Mode 

By: Robert Russell and Kerry Barnard 

Opportunity Arises Out of Adversity

The recent global financial crisis has seen consumers tighten their belts and the retail industry as a whole has faced increasing pressure. Profits warnings have peppered the financial pages and fashion retailers, in both the budget and luxury sectors, have been subject to formal insolvency processes.


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Repost from LAW À LA MODE, Issue 13 – April 2014

By Ann K. Ford and James “Bink” Stewart (Washington D.C.) 

The rise in popularity of social networking websites and blogs has extended the reach of a single consumer’s opinion about a brand or its products or services. In fact, prior to purchasing goods or services, consumers frequently review what other consumers have said about the brand or its products or services online. Given the power of consumer testimonials, savvy brands have explored various means of incentivizing positive consumer conversation about their brand online or explored ways to produce content which mimics positive consumer conversation.


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By Carol A.F. Umhoefer and Caroline Chance

The year 2014 is being hailed as the year of wearable technologies. Wearables captured
significant attention at January’s International Consumer Electronics Show in Las Vegas,
and hundreds of new products are expected to be released over the next 12 months.
Analysts predict that the wearables market is set to grow exponentially, from an estimated
US$3-5 billion in 2013 to US$42 billion between 2016 and 2018. Wearable technologies could
be the next must-have.
04 | Law à la Mode

The year 2014 is being hailed as the year of wearable technologies. Wearables captured significant attention at January’s International Consumer Electronics Show in Las Vegas, and hundreds of new products are expected to be released over the next 12 months. Analysts predict that the wearables market is set to grow exponentially, from an estimated US$3-5 billion in 2013 to US$42 billion between 2016 and 2018. Wearable technologies could be the next must-have.


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The Fashion, Retail and Design team of DLA Piper is delighted to invite you to:

#FASHIONLINE

Fashion bloggers, e-commerce & wearable technologies

A conference organized in cooperation with Borsa Italiana (Italian Stock Exchange).

DLA Piper professionals from Europe, the United States, and Asia will share insights on the specific legal aspects when dealing with technologies, and highlight strategies, opportunities, risks, and challenges leading to “fashion 3.0.”


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Reposted from DLA Piper’s IPT Italy Blog

By Gianluigi Marino

We dedicated this week to fashion and IPT (intellectual property and technology) issues. After wearable technologies, special rules for foreign franchisors in Italy, 3D Printers à la mode, social media and fashion this IPT catwalk goes on with some lines regarding fashion and e-commerce.

The vast majority of the fashion players are increasing their online sales. They are becoming more and more online retailers.

First of all a good purchase experience in an online store needs a good navigation in the website. And a good navigation in the website is possible with the optimization of the use of cookies. But the use of cookies is regulated by the EU Directive 2009/136 as implemented in the different European member states. Therefore every manager of online stores should take into account this specific regulations. Moreover big companies which sell their products in more than just one member state shall comply all their (local) webpages with the different local implementation of this Directive. As far as Italy is concerned, after the public consultation launched by the Italian Data Protection Authority some months ago, a new specific regulation is waited in the next few months.


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