By Melissa Reinckens and Matt Ganas (New York)

For some time now, sports apparel as a category has been outpacing the growth of the overall retail industry. Market research company NPD Group reported a boom in the activewear sales in 2014 relative to the sluggish retail market. As recent trends in consumer demand spell dollar signs for sports apparel retailers, companies seek creative ways to secure exclusive rights in their products through intellectual property protection.


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By Ann Ford (Washington, DC)

Fashion retailers are integrating cutting-edge technology into their bricks and mortar locations to create a branded and effortless shopping experience to consumers. There are numerous legal issues that brands should consider before embracing such technology. These issues include consumer data privacy and the rights of publicity.
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By Roberto Valenti

The new Italian Patent Box: an interesting measure for the fashion industry

The Italian Parliament recently approved the so called Stability Law 2015, a bill containing a number of measures aimed at revitalizing the Italian economy and boosting growth in the system, including the so-called patent box, a tax incentive designed to encourage companies to profit from their patents by reducing the tax paid on those profits.


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By Carol Umhoefer

By now, everyone has heard of the draft EU Data Protection Regulation that is expected to replace the current Data Protection Directive, which dates from 1995.  The key innovative provisions in the Regulation will significantly affect online fashion retailers by widening the territorial scope of EU data protection laws.  Bricks-and-mortar fashion retailers in the EU, who are already subject to the Directive, will also feel the impact of the Regulation in many ways, including a new obligation to appoint a Data Protection Officer.


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