Republished from Law A La Mode 

By: Carol Umhoefer, Kate Lucente, and Belinda Tang

Online retail presents unparalleled opportunities for reaching new consumer markets and collecting consumer data. With such opportunities, however, come heightened regulatory scrutiny, compounded by high-profile consumer data security breaches in the US, Germany and elsewhere. Not surprisingly, there have long existed specific requirements for the collection and use of consumer data in the context of online retailing, for example in the US. Other countries, notably China, are now also regulating consumer privacy, and there are more changes to come, particularly in the EU.


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