Fashion brand owners entering China are generally well aware of the myriad of brand protection challenges awaiting them. One such challenge is China’s rigid first-to-file trademark system which is blamed for the problem of brand piracy in China, where unrelated third parties register trademarks which are copies or imitations of well-known brands. One of the most effective ways to combat this scourge is for the brand owner to register first in China.
Reposted from Intellectual Property Magazine, September 2013
This article discusses how retail brand companies can protect their store layout, and provides effective tips for utilizing a unique store layout as a valuable asset and