Reposted from July 2013 issue of DLA Piper’s Sports, Media and Entertainment Intelligence

By Giulio Coraggio

The Court of Palermo (Italy) held that Google as an hosting provider is not obliged to monitor the AdWords keywords selected by its users. The court did find liability for a local rental company, Sicily by Car, for the usage of the trademark “maggiore” held by a major rental company, Maggiore Rent SpA. This was only when done in connection with the usage of AdWords “dynamic keyword insertion” tool allowing to show the selected keyword as ad text in the sponsored link when users were searching such term.


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