Archives: Social Media

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INSTA-WORTHY OR INSTA-INFRINGEMENT

By Ryan C. Compton, Ashley H. Joyce, and Naomi E. Abraham (Washington, D.C.) Today’s means of communication is ever more dependent on social media.  Whether you’re an individual, a one-woman shop, a fortune-500 company, or even the President of the United States, social media is the fastest and easiest way to be heard.  But where … Continue Reading

JUMPSTARTING ONLINE CONVERSATION NAVIGATING FALSE CLAIMS AND ENDORSEMENTS IN THE FASHION SPACE

Repost from LAW À LA MODE, Issue 13 – April 2014 By Ann K. Ford and James “Bink” Stewart (Washington D.C.)  The rise in popularity of social networking websites and blogs has extended the reach of a single consumer’s opinion about a brand or its products or services. In fact, prior to purchasing goods or … Continue Reading

Top fashion legal topics – #4 Be fashion, be social!

Reposted from DLA Piper’s IPT Italy Blog.  By Sara Balice After having debated about wearable technologies, special rules for foreign franchisors in Italy and 3D Printers à la mode, in this fourth post of the fashion-dedicated series, celebrating the Milan fashion week, we will discuss about the new frontier of the fashion industry marketing communication: … Continue Reading

Radiance Harris Named One of IMPACT and National Bar Association’s 2013 40 Lawyers Under 40

By James Stewart   IMPACT and the National Bar Association has named Radiance Harris one of its “Nation’s Best Advocates – 40 Lawyers Under 40.”  Radiance is an associate in the Trademark, Copyright, and Media practice group in Washington, D.C., as well as the manager for the firm’s premier intellectual property blog, Re:Marks on Copyright … Continue Reading

DLA Piper Partner Presents on Social Media at INTA Annual Meeting 2013

On May 7, 2013, Gina Durham presented at one of the 2013 INTA Annual Meeting’s main educational sessions entitled: “ReTweet, Repost, Repin: How Brands Get Their Message Out and Whose Content is it Anyway?” She spoke on a panel with representatives from Chevron and Goodwill, which addressed the practical aspects of propelling a famous brand … Continue Reading

FTC issues new guidance for advertising and marketing in the online and mobile world

Repost from E-Commerce and Privacy Alert By Scott W. Pink On March 12, 2013, the Federal Trade Commission issued its long-awaited update to its 2000 guidance on disclosures in online marketing and advertising. The guidance, entitled .com Disclosures: How to Make Effective Disclosures in Digital Advertising, not only reaffirms many of the FTC’s longstanding principles … Continue Reading

Social Media Part I: Protect Your Brand

By James Stewart Earlier this month, Radiance Harris and James Stewart attended a roundtable on trademark protection in social media.  The event was hosted by the International Trademark Association (INTA) to create a forum for practitioners to share their experiences in this rapidly evolving area.  This is a multipart series that will discuss potential pitfalls, … Continue Reading

Kardashians’ Embroiled In Trademark Disputes Over KHROMA

By Erin Wright Lothson The famous Kardashian sisters are making news again, but this time not for their well-known reality television show Keeping Up With the Kardashians. Kim, Kourtney and Khloe Kardashian launched a line of personal care and makeup products in 2012 under the mark KHROMA, and their beauty care products are currently sold … Continue Reading

The “Copy” Right in Australia

By Kathryn Purcell-Hennessy (Brisbane, Australia) Introduction Internet use in Australia is widespread, with the Australian Bureau of Statistics reporting that in 2010-11 (the latest figures available), more than 50% of Australians aged between 15 and 34 created online content and downloaded videos, movies or music. More than 68% of Australians in those age brackets listened … Continue Reading

Beyonce and Jay-Z’s “Blue Ivy Carter” Trademark Still Has Chance

Media outlets have been buzzing over the purported denial of Beyonce and Jay-Z’s BLUE IVY CARTER trademark.  On October 16, 2012, the United States Patent and Trademark Office (“USPTO”) granted a federal registration to Veronica Morales, a Boston-based wedding planner, for the trademark BLUE IVY (U.S. Registration No. 4224833) covering event planning services. Morales, who claims … Continue Reading

Avoiding Illegal Lotteries in Social Media Promotions

Companies are becoming increasingly innovative in promoting and conducting contests and sweepstakes via social media sites such as Facebook, Twitter, Pinterest, and Instagram.  However, companies engaging in social media contests or sweepstakes must ensure that their promotions are in compliance with federal and states laws as well as the specific platform guidelines, and be particularly … Continue Reading

Choosing the right battles: DLA Piper’s Radiance A. Walters on how to avoid the “trademark bully” label

Reposted from Intellectual Property Magazine, July 12, 2012 This article discusses the increasingly important role of social media in trademark enforcement efforts, and provides effective tips and strategies for corporate counsel to create a solid, value-driven enforcement strategy and avoid the “trademark bully” label.  Read here: Social Media and Trademark Bullying  … Continue Reading

New Technology, Privacy and Sourcing Blog: Technology’s Legal Edge

Reposted Client Alert  We are delighted to introduce DLA Piper’s newest blog, Technology’s Legal Edge™, which addresses the global issues facing companies in the areas of e-commerce and social media, IT sourcing, outsourcing, and privacy and data security. We offer timely legal perspectives on cutting-edge issues in these dynamic areas of law. Contributing to the blog … Continue Reading

From the Experts: Avoid Pitfalls of Social Media Contests and Sweepstakes

Reposted from Corporate Counsel Magazine By Radiance Walters and Debbie Rosenbaum In 2012, marketing teams will spend less time defining the term “social media” for corporate executives and more resources justifying increased expenditures in cyber platforms that have questionable returns on investment. Despite the unknown value of social media, conventional wisdom seems to suggest that … Continue Reading

Whose followers are they, and how much are they worth?

INTELLECTUAL PROPERTY AND TECHNOLOGY ALERT By Joshua Briones and Patrick S. Park A judge ruled last week that PhoneDog.com, a web-based community of cell phone information, has properly pled a trade secret and conversion claim arising out of Phonedog’s allegations that it is entitled to certain Twitter followers that a former employee had built up during his … Continue Reading

Does Social Media Clash with Luxury Brands?

Reposted from DLA Piper’s Law à la Mode Edition 4 – Winter 2011 By:  Michael K. Barron, Sarah Phillips and Nadea Taylor (Boston and London) “AdWords,” the paid, subscription-based Google referencing service which allows users to advertise their companies alongside Google search results, has recently been the subject of much legal scrutiny.  In late September, the European … Continue Reading

Law à La Mode – Winter 2011 Edition

DLA Piper’s Fashion Retail Design Group recently published Law a la Mode – Edition 4 Winter 2011, a legal fashion-style magazine that is distributed to clients and friends of the firm worldwide.  Law a la Mode has a revolving editorialship and Edition 4 is the first to be edited by the U.S. offices. Members of … Continue Reading

SOCIAL MEDIA IN THE RETAIL FASHION SPACE

Reprinted from La A La Mode, DLA Piper’s Fashion, Retail and Design E-zine by Ann K. Ford (Washington DC), Kiran N. Gore (New York)  and Debbie Rosenbaum (Washington DC) Social media in the retail fashion space takes many forms.  For example, Bergdorf Goodman, one of America’s most well-known high-end department stores located in the heart of … Continue Reading

EU: Commission Report on the Digital Agenda: social networks can do much more to protect minors’ privacy

Reposted from DLA Piper’s Media & Sport Group Bulletin Editorial Team: Nick Fitzpatrick, Duncan Calow and Patrick Mitchell Following a report focussed on the implementation of the “Safer Social Networking Principles of the EU” the European Commission has found that social networking sites are not doing enough to protect minors’ privacy.… Continue Reading

Google Plus Profiles Now Open to Brands

It goes without saying that companies are increasingly using social media to reach new customers and to strengthen relationships with loyal customers.  As you may already know, Google opened its social media platform, Google+, to businesses and brand owners today.  A Google+ profile is similar to a Facebook Fan page, and we want to encourage … Continue Reading

Keeping pace with social media in the workplace

By Kate Hodgkiss, Adam Hartley and Vinita Arora The use of social media is now common place the corporate world, but are organisations protecting themselves by ensuring the relevant policies and procedures are in place?  Social media connects millions of people across the world every day and has become an important way for people to communicate. It is … Continue Reading
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