By Ann K. Ford

This morning, DLA Piper’s Fashion, Retail and Design Group brought out a commanding group of DLA Piper colleagues from around the world to discuss recent developments in their jurisdictions that affect brand owners of fashion and retail brands. The audience comprised of representatives of luxury and leading retail apparel brands, whom were treated to a breakfast of digestible presentations of useful fashion law and intellectual property news from China, Turkey, Brazil, Australia, Germany and the United States.

At the end of the program, London partner and Fashion, Retail and Design Group founder, Ruth Hoy invited guests to take home the DLA Piper fashion law e-magazine, Law à La Mode, and additional materials on China protection.  It was truly a remarkable event!

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© 2013 Karen Campbell

Continue Reading DLA Piper’s Fashion Law Breakfast at the 2013 INTA Annual Meeting in Dallas

By Alberto Zacapa

The Madrid Protocol (“Protocol”) is one of two international treaties of the Madrid System or International Trademark System (“System”). The Protocol provides a cost-effective and efficient way of acquiring trademark protection in multiple countries. The Protocol allows an applicant to file one international application through a single office, in one language, with one set of fees in a single currency. Moreover, foreign associates or agents are not needed to assist in the filing process. If an application is approved, the World Intellectual Property Organization (“WIPO”) may grant international certificates of registration. While these international registrations do not offer protection in any specific country, they indicate approval for designated countries. It is up to each designated country to grant or refuse protection. If protection is granted in a country, the effect is the same as if the mark had been registered through that country’s trademark office. The benefits of the Protocol extend to simplified post-registration maintenance of a trademark registration. The Protocol provides one straightforward step to record any changes in name, ownership or address of either the representative or the holder of a mark. WIPO then transmits any request for protection, renewal and other documentation to all designated offices.

Countries in Latin America have long been hesitant to adopt the Protocol. Perhaps, this hesitancy stems from the possibility that its adoption would constitute a reduction in revenue from the trademark application process. Spanish was only introduced as a language of the Protocol in 2004. The language limitation had previously excluded the Spanish-speaking region. Nonetheless, membership has remained low among the Latin American countries. However, in early 2012, Colombia became the 87th member of the Madrid System. The benefits of having a streamlined system that works in parallel with the national trademark application process were recognized by Colombian Vice President Angelino Garzón, who led this transformation. The Protocol entered into force a few months later on August 29, 2012.

Continue Reading Madrid Protocol Membership Grows Among Latin American Nations

By Rebecca Kay

This Tuesday, members of DLA Piper’s Fashion, Retail and Design Group assembled in Washington with retail clients from around the globe, for a working lunch entitled “Around the retail world in sixty minutes: Reflecting the top branding issues for retailers in 2012”. As well as being a fantastic opportunity to catch up with industry peers, the event was a fascinating insight into topical issues and concerns.