As forecasted in a previous entry on this blog, on April 18, 2015, the Internet Corporation for Assigned Names and Numbers (“ICANN”) delegated a new adult entertainment generic top-level domain (“gTLD”) to the ICM Registry, “.SEX.” Now, brand owners who have registered their trademarks with the Trademark Clearinghouse (“TMCH”) will have the opportunity to block cyber-squatters from registering their trademarks on the “.SEX” gTLD during the “sunrise period” from September 1, 2015-October 1, 2015, for a registration fee of $200. The sunrise period is a priority registration phase which allows brand owners to be the first to register their domain names. During this sunrise period, only those entities and individuals who have registered trademarks with the TMCH will be able to register domain names on the new .SEX gTLD registry.
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