Archives: Fashion

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BUSINESS ROUND UP – GLOBAL CONTENT STRATEGIES AND THE ONLINE CUSTOMER EXPERIENCE

Authored by Melinda Upton, Jessie Buchan and Courtney Adamson (Sydney) The emergence of online retail has steadily broken down all physical and geographical limitations on consumption.  It has reinvented the concept of customer experience and provided a kaleidoscopic array of opportunities for consumers to access and experience goods and services at any time of day, … Continue Reading

WORD FROM THE INDUSTRY’S MOUTH

By Melinda Upton and Jessie Buchan (Sydney) Interview with Lisa Chung, Deputy President of Trustees of the Museum of Applied Arts and Science, Chairman of The Benevolent Society and Non-Executive Director of APN Outdoor Group Limited.… Continue Reading

FACTORY OUTLET CENTERS AND THE GERMAN FEDERAL CARTEL OFFICE’S DECISION ON RADIUS CLAUSES

By Carla Nicolai (Frankfurt) The establishment of factory outlet centers as a new retail concept started as a trend in the US.  These centers, which tend to be located away from big cities, offer well-known brand product manufactures the opportunity to sell their products with significant discounts to end consumers.  Over the past 25 years, … Continue Reading

TEN RULES FOR ONLINE RETAILERS IN TURKEY

By Hatice Ekici Tağa (Istanbul) Enactments of new consumer protection legislation in Turkey is a hot topic.  In 2014, the new Consumer Protection Law was entered into force, followed by its secondary legislation.  In May of this year, the long expected Law on Regulation of Electronic Commerce was implemented. Businesses engaged in e-commerce, including online … Continue Reading

TRADITIONAL CULTURAL EXPRESSION AND THE FASHION INDUSTRY – INSPIRATION OR MISAPPROPRIATION?

By Sara Balice and Giulia Zappaterra (Milan) It is not new that the fashion industry takes inspiration from the cultural heritage and traditional know-how of indigenous peoples and local communities.  A substantial number of fashion designers rely on indigenous and traditional expressions − for example, block printing, embroidery techniques, traditional beading or use of patterns … Continue Reading

FASHION MODELS – CROSSING A THIN LINE

By Ruth Hoy and Emily Leach (London) Social responsibility in the fashion industry is a hot topic.  Fashion brands need to be wary of scrutiny for creating aspirational advertising that can be perceived as socially irresponsible.  The use of size zero models, both on the catwalk and in advertising, is a trend that has been … Continue Reading

THE EUROPEAN COMMISSION FOCUSES ON THE E-COMMERCE SECTOR

By Alexandra Kamerling and Marianna Kinsella (London) The European Commission has announced a competition law inquiry into the e-commerce sector in the context of a Digital Single Market strategy in the EU.  The Commission suspects that companies that engage in selling consumer goods on the Internet may be restricting online trade by using anti-competitive methods … Continue Reading

LANDMARK CASE FOR COUNTERFEIT GOODS INFRINGEMENT IN CHINA

By Ed Chatterton (Hong Kong) In a recent landmark decision, the newly established Beijing Intellectual Property Court (Court) awarded the first ever maximum statutory damage under China’s new trademark law in favor of French-Italian luxury outwear maker Moncler, in its dispute against a domestic apparel company for trademark infringement and unfair competition.… Continue Reading

FASHION FORWARD – THE RISE OF FASHION LAW PROGRAMS IN THE UNITED STATES

By Ann Ford and Ashley Green (Washington, DC) The fashion industry is a trillion-dollar global industry with hundreds of billions of dollars spent annually in the United States alone.  The scope of this industry ranges from large fashion design houses to smaller design shops to international retailers to local boutiques.  Fashion touches many cities, occupations and … Continue Reading

THE RISE AND FALL OF THE AUSTRALIAN DOLLAR – IMPLICATIONS FOR AUSTRALIAN RETAIL

By Melinda Upton, Jessie Buchan and Courtney Adamson (Sydney) Prior to 2014, the majority of large global retailers were electing to take a somewhat soft approach to their entry into the Australian retail market.  By opening up websites locally and/or shipping to Australia via online means, overseas retailers were able to follow a low-cost, low-risk way … Continue Reading

HOW BRANDS CAN SHAPE THEIR ONLINE RETAIL SALES IN THE EU

By Léon Korsten and Martijn van Wanroij (Amsterdam) E-commerce in the main European economies is expected to grow by approximately 20 percent in 2015 and 2016. As a result of the rise of online retail, both manufacturers (brands) and retailers are facing unique problems, such as limited product experience by potential customers, price erosion and … Continue Reading

INDEMNITY CLAIM FOR FRANCHISEES?

By Silke Goschler (Munich) GOOD NEWS AND BAD NEWS FROM GERMANY Some people say franchising doesn’t play a big role in Germany. A number of recent court decisions have, however, proven the opposite. Franchise systems have long been an important factor in the German economy. As a consequence, the need for clear rules governing such … Continue Reading

INNOVATIVE APPROACHES TO TAX

By Paulus Merks, Stephanie van der Schaft and Wouter Kolkman (Amsterdam) Easy-iron dress shirts, odor-free sports gear, waterproof and breathable fabric: even when it comes to sportswear, the fashion and clothing industry is in a constant state of development. These days, many European countries, including the Netherlands, United Kingdom, Belgium, Luxembourg and France, have special … Continue Reading

MASTERING THE BRAND AND FASHION BLOGGER RELATIONSHIP – OUR SIX TOP TIPS

By Leonie Kroon and Stephanie van der Schaft (Amsterdam) and Elena Varese (Milan) Many brands have formed strategic partnerships with one or more influential fashion bloggers in sponsorship arrangements and design collaborations. Brand-blogger collaborations can seriously add to brand engagement and awareness: the brand benefits from the blogger’s social media networks and online fame and … Continue Reading

COLOR CONFUSION – DEFINING THE LIMITS OF TRADEMARK PROTECTION FOR COLORS IN THE UNITED STATES

By David Kramer and Ashley Green (Washington DC) In September, Pantone LLC, an international authority on color and provider of a standardized color system for the design industry, published its semi-annual Fashion Color Report for Spring 2016. Released to coincide with New York Fashion Week, the report features an overview of the anticipated top ten … Continue Reading

CONSUMER RIGHTS ALL CHANGE?

By Matthew Duncombe (Leeds) The last 12 months have seen significant change to the consumer law landscape in the UK, culminating most recently with the Consumer Rights Act 2015 (which came into force in October 2015). Changes in consumer law commenced last year with the implementation of the Consumer Rights Directive into English law by … Continue Reading
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