By: Claire Sng
I had the rare opportunity last week to put some questions directly to Guy Parker, the ASA’s Chief Executive, during a Q&A session at an industry conference on Advertising and Marketing Law.
Have you ever compared products or services when contemplating a purchase? Companies, whenever they can, also strive to mark themselves out from their competitors to gain a competitive advantage and new clients. In an internal market where competition is highly encouraged by the European Union, comparative advertising has been strongly promoted and praised.…