Photo of Trent Dykes

I am a corporate and securities attorney who represents emerging growth companies and the investors who invest in such companies, and am the Chair of the Northwest Emerging Growth and Venture Capital Practice for DLA Piper. My practice focuses on securities offerings, mergers and acquisitions and general corporate law. My clients are individual entrepreneurs, early stage, venture-backed and public companies and venture capital investors. I have done numerous initial and secondary public offerings and hundreds of seed and venture financings. I enjoy helping startup companies navigate their way into successful enterprises.

Reprinted from La A La Mode, DLA Piper’s Fashion, Retail and Design E-zine

by Ann K. Ford (Washington DC), Kiran N. Gore (New York)  and Debbie Rosenbaum (Washington DC)

Social media in the retail fashion space takes many forms.  For example, Bergdorf Goodman, one of America’s most well-known high-end department stores located in the heart of New York City, tweets upwards of 50 times a day providing fashion tips, insider information about brands and designers sold at the store, and details about sales, discounts and promotional offers.  Although a newspaper once characterized the store as “snotty” and “imposing,” Bergdorf Goodman has started to rebrand itself as “warm and welcoming”, with its Twitter handle @bergdorfs leading the change.  Perhaps the most notable aspect of this social media strategy is that the department store has effectively handed over its entire corporate identity to a single individual: Cannon Hodge, Bergdorf’s social media manager.