By Ann Ford, James Stewart and Naomi Abraham (Washington D.C.)
Native advertising, which is an advertisement that follows the natural function and form of the user experience in which it is placed, has captured
TEN TIPS TO CONSIDER WHEN LICENSING A BRAND
By Ann K. Ford (New York) and James Stewart (Washington, DC)
Fashion brands are recognized and loved by consumers for their ingenuity and innovative approach to apparel and accessories. Loyal consumers gravitate to high-quality products