By Ann Ford, James Stewart and Naomi Abraham (Washington D.C.) Native advertising, which is an advertisement that follows the natural function and form of the user experience in which it is placed, has captured the attention of the US Federal Trade Commission (FTC) and marketers alike for its ability to blur the lines between editorial … Continue Reading
By Ann K. Ford (New York) and James Stewart (Washington, DC) Fashion brands are recognized and loved by consumers for their ingenuity and innovative approach to apparel and accessories. Loyal consumers gravitate to high-quality products produced by a fashion brand and are eager to acquire these exclusive goods. Once earned, consumers’ enthusiasm, loyalty, and trust … Continue Reading
