Naomi E. Abraham

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TEN TIPS TO CONSIDER WHEN LICENSING A BRAND

By Ann K. Ford (New York) and James Stewart (Washington, DC) Fashion brands are recognized and loved by consumers for their ingenuity and innovative approach to apparel and accessories.  Loyal consumers gravitate to high-quality products produced by a fashion brand and are eager to acquire these exclusive goods.  Once earned, consumers’ enthusiasm, loyalty, and trust … Continue Reading
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