Are you attending the 138th INTA conference in Orlando?  Join DLA Piper for one of our CLE seminars.

On May 22 at INTA, we will be hosting a seminar on current hot topics in advertising and marketing law across the world. On May 23, we will be hosting a seminar on the practical implications for brand owners of the changes in Chinese trademark law and providing predictions about the year ahead. See below for detailed information on both seminars.

We hope to see you in Orlando!

Hot Topics in Advertising and Marketing Law

May 22, 2016

3:30 PM – 6:00 PM

As brands conduct global advertising campaigns and promotions, they are facing ever-increasing challenges in complying with the evolving, varied legal landscape. A sound and practical legal strategy is imperative to avoid regulatory action and lawsuits that can severely damage brand equity. Please join us as we review current hot topics in advertising and marketing law across the world. Speakers from six different countries will offer their legal perspective on topics that are enforcement priorities for regulators such as: – native advertising – comparative advertising – claim substantiation – use of testimonials and consumer reviews We also will present hypothetical real-world scenarios that brands face today and help you understand how to identify and navigate these complex legal issues in real time. After exploring these hot topics, please join us for cool drinks by the poolside.

3:30 p.m. to 4:00 p.m. – Registration; 4:00 p.m. to 5:30 p.m. – Program; 5:30 p.m. to 6:00 p.m. – Complimentary cocktail reception

Click here to learn more and register.

Looking Back, Looking Forward: A Year Of Big Changes In Chinese Trademark Law, And Predictions For The Year Ahead

May 23, 2016

3:30 PM – 5:30 PM

2015 underlined the continuing importance of the China market to all multinational brands, with a 70 percent increase in the number of new applications filed. Important events such as China redoubling its efforts to tackle counterfeits, the changes to the new Trademark Law taking full effect, and a series of headline-making decisions had a significant impact on global brands. Join us as we discuss the practical implications of these changes for brand owners and provide predictions about the year ahead. Complimentary beverages will be served immediately following the program.

3:30 p.m. to 4:00 p.m. – Registration; 4:00 p.m. to 5:00 p.m. – Program;  5:00 p.m. to 5:30 p.m. – Reception

Click here to learn more and register.