The eight recipients of the British Fashion Council’s (“BFC”) NEWGEN MEN, sponsored by TOPMAN, initiative were announced earlier this week. DLA Piper is partnering with the British Fashion Council to provide tailored legal and commercial advice to the designers who have been selected.

The aim of the NEWGEN MEN program is to assist emerging designers in growing their business and in helping to raise their profile through designer business support and showcasing opportunities at London Collections: Men, 7-9 January 2013. DLA Piper joins the initiative to provide business and mentoring support to London’s brightest emerging menswear fashion talent.

The BFC was set up in 1983 to promote British fashion internationally and co-ordinate this promotion through fashion weeks, exhibitions and showcasing events such as NEWGEN MEN. The BFC supports designers beginning at college level and extending to talent identification, business support and showcasing schemes to help British designer businesses develop their profiles and business globally and promote British fashion and its influential role in Creative Britain and Creative London.

Ruth Hoy, global co-chair of DLA Piper’s Fashion, Retail and Design group commented as follows: “We are delighted to be working in collaboration with the British Fashion Council to provide much needed support to these emerging designers as they navigate their way through the intellectual property and commercial law landscape. This tie-up is part of our firm’s commitment to the growth of British fashion and our hope is that we can make a difference for these designers as they move forward in their careers. As a global law firm, we are uniquely placed to be able to provide them with the support they need wherever in the world they do business. We are very excited by this appointment.”

The work will be undertaken by DLA Piper’s Fashion, Retail and Design group which comprises lawyers from around the globe. Located both in fashion capitals such as London, Milan, Paris and New York, and in developing hubs such as Hong Kong, Sydney and Moscow, the 100+ member group works together to help its clients manage threats and exploit business opportunities.