The “dot-xxx” (.XXX) top-level domain is just days from its launch as the new home for adult content on the Internet.

As part of the launch, ICM Registry, the registry selected to maintain the .XXX top-level domain, is providing an opportunity for companies that do not want their brands associated with adult content to block their registered trademarks from being registered as .XXX domains, during a period named Sunrise B.

Whether or not your brand participated in the pre-sunrise reservation “wish list,” you will need to submit an application during Sunrise B, which runs from September 7 to October 28, 2011.

Applications to block such URLs must correspond to the entire text of its trademark (registered before September 1, 2011) or the complete textual component of a graphical or compound trademark.  For example, our firm could apply to block both as well as  Note that these are two applications with separate fees for the purpose of Sunrise B.


DLA Piper’s Trademark, Copyright and Media group is available to answer questions about this process, as well as assist with preparation and submission of these applications.  Our team is partnering with experienced and trusted registrars to serve our clients.   Please let us know if we may assist your company in this matter.


For more information, please contact Ann K. Ford and Ryan Compton.