Trademark and Copyright

DELETION OF THE “GRAPHIC REPRESENTATION” REQUIREMENT FOR TRADEMARKS: OPENING PANDORA’S BOX?

By Ulrike Gruebler (Hamburg) and Gaspard Debiesse (Paris) To stay ahead of the competition, players of the fashion industry have a permanent need to renew their communication strategies, including the use of new technologies and media.  “Sensory marketing”, the art of playing on the various senses of the customers (sound, smell, ...

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Additional Posts

WHOSE NAME IS IT ANYWAY?

THE RIGHT OF A TRADEMARK OWNER TO ACT AGAINST PREPARATORY ACTS OF INFRINGEMENT

Updates to Korean Trademark Act Take Effect Today

Internet

EU LAUNCHES ONLINE DISPUTE RESOLUTION PLATFORM FOR CONTRACT DISPUTES WITH CONSUMERS

By Michiko Jo In mid-February, the European Commission launched an online platform which can be used for out-of-court settlement of disputes over obligations under business-to- consumer online sales or service contracts. The platform is available for free to a trader established in the EU and a consumer resident in the ...

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.STORE, .VIP, .EMAIL: NEW GENERIC TOP LEVEL DOMAINS (NEW GTLDS) HIT BY CYBERSQUATTERS

CYBERSECURITY PAST IS PROLOGUE

UK – ICO ISSUES GUIDANCE ON WI-FI LOCATION ANALYTICS

Fashion

DELETION OF THE “GRAPHIC REPRESENTATION” REQUIREMENT FOR TRADEMARKS: OPENING PANDORA’S BOX?

By Ulrike Gruebler (Hamburg) and Gaspard Debiesse (Paris) To stay ahead of the competition, players of the fashion industry have a permanent need to renew their communication strategies, including the use of new technologies and media.  “Sensory marketing”, the art of playing on the various senses of the customers (sound, smell, ...

Continue Reading

Additional Posts

WHOSE NAME IS IT ANYWAY?

THE RIGHT OF A TRADEMARK OWNER TO ACT AGAINST PREPARATORY ACTS OF INFRINGEMENT

A VERY IMPORTANT DEVELOPMENT FOR BRAND PROTECTION TEAMS IN THE FIGHT AGAINST COUNTERFEIT – GRAB THE MOMENTUM

Advertising

US Regulators Take Aim at Native Advertising

By Scott W. Pink A relatively new form of advertising that has drawn the attention of regulators is “native advertising” – paid media fashioned to mimic the look and feel of the news reports, feature stories, product and entertainment reviews, and other material on the online platform where it is placed. If ...

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Intellectual Property Webinar Series: Hot Topics in Advertising and Marketing Law

Five Best Practices in Advertising Law

MASTERING THE BRAND AND FASHION BLOGGER RELATIONSHIP – OUR SIX TOP TIPS

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