By Thomas Zhong
The National Basketball Association (NBA) and Nike announced an exclusive eight-year global merchandise and marketing partnership, making Nike the official oncourt apparel provider from the 2017-18 NBA season. The deal is reportedly worth US$1 billion.
The deal will also see Nike as the marketing partner for the NBA Development League.
NBA Commissioner Adam Silver stated that “as our exclusive oncourt apparel provider, Nike will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and oncourt products.”
Nike Inc. President Mark Parker stated that “We’re excited to bring the full power of our global reach, innovation and creativity to partner with the NBA and grow the game in a way only Nike can… In Nike, Jordan and Converse we have three of the most connected brands in the world, and look forward to making the global growth of the game a successful strategy for both the NBA and Nike.”
The apparel for the two upcoming seasons will still be supplied by Adidas, who announced in March that they would not be seeking to extend the existing contract.
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