SIGNIFICANT CHANGES INTRODUCED AND PLANNED TO UK IP LEGISLATION

By John Wilks and Charles Harvey

UK IP legislation is changing.

First, the Enterprise and Regulatory Reform Act 2013 (which received Royal Assent on 25 April 2013), has just been published, and modifies UK copyright law (though not as drastically as some would have liked).

Secondly, the Government announced in the Queen's Speech that it will be introducing an Intellectual Property Bill to make changes to the law of design and patents.

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Florida's Revised Promotions Law Prohibits Non-Profits From Offering Contests or Sweepstakes

By Radiance W. Harris

On April 10, 2013, Florida revised several provisions of its game promotion statute, which will likely change how for-profit brands and non-profit entities offer contests and sweepstakes within the State and to its residents. In particular, these revisions include:

• A game promotion can only be operated by a for-profit organization on a limited and occasional basis as an advertising or marketing tool in connection with and incidental to bona fide sales of consumer products or services, if no purchase is necessary to play; and

• Non-profit entities and charitable organizations cannot operate a game promotion.

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FTC issues new guidance for advertising and marketing in the online and mobile world

Repost from E-Commerce and Privacy Alert

By Scott W. Pink

On March 12, 2013, the Federal Trade Commission issued its long-awaited update to its 2000 guidance on disclosures in online marketing and advertising.

The guidance, entitled .com Disclosures: How to Make Effective Disclosures in Digital Advertising, not only reaffirms many of the FTC’s longstanding principles for effective online disclosures, but also provides guidance as to how those principles will be applied to new technologies that have emerged since 2000, such as mobile phones and tablets with more limited space, banner ads and multimedia messaging, and social media platforms such as Facebook and Twitter.

The FTC has broad powers under Section 5 of the FTC Act to protect consumers from “unfair and deceptive acts or practices.”i Under the FTC Act, the FTC has long required effective disclosures for claims that would otherwise be deceptive or misleading without them. .com Disclosures is designed to help businesses comply with the FTC Act by providing examples and direction on how to avoid unfair and deceptive practices through appropriate disclosures in their online and mobile marketing.

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IP Alert: TV CATCHUP CAUGHT OUT?

By John Wilks and Catherine Beloff

The CJEU has handed down its decision on the copyright questions referred by the UK High Court in the long-running battle between ITV, Channel 4 and Channel 5 and TV Catchup ("TVC"). Copyright owners will be relieved that the CJEU has confirmed that streaming content via the internet constitutes the infringing act of communication to the public. 

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TRADEMARK CLEARINGHOUSE LAUNCHING MARCH 26, 2013

By David M. Kramer

The Trademark Clearinghouse, one of the key rights protection mechanisms included in ICANN’s new gTLD program, will be launching on March 26, 2013.  As the name implies, the Trademark Clearinghouse is a centralized database containing trademark data submitted by brand owners.  It is critical that brand owners submit this trademark data prior to the launch of new gTLDs, which may occur as early as April 23, 2013.

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DLA Piper Korea Office Opens January 8, 2013

DLA Piper plans to officially launch its new office in Seoul today. With this opening, DLA Piper will expand its strategic presence to 16 of the G20 economies.

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Librarian of Congress Issues New Digital Millennium Copyright Act Exemptions

By Erin Wright Lothson

The Digital Millennium Copyright Act (“DMCA”) was passed in 1998 and makes it illegal to circumvent digital rights management protections, including software. Given the rapid pace at which technology changes, Congress also granted the Librarian of Congress the power to issue exemptions to the DMCA every three years. The latest round of exemptions were issued on October 28, 2012.

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The "Copy" Right in Australia

By Kathryn Purcell-Hennessy (Brisbane, Australia)

Introduction

Internet use in Australia is widespread, with the Australian Bureau of Statistics reporting that in 2010-11 (the latest figures available), more than 50% of Australians aged between 15 and 34 created online content and downloaded videos, movies or music. More than 68% of Australians in those age brackets listened to music or watched videos or movies online and over 75% used the Internet for social media and online gaming in the same period. The Internet hosts increasing volumes of user-generated content, and encourages use of copyright materials in emerging ways, which may infringe copyright.

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Franchising in China

By Philip F. Zeidman and Tao Xu

Introduction

It is not difficult to understand why China is viewed by businesses around the world as an indispensable market. Its size alone is staggering (1.3 billion people). Its purchasing power is equally impressive (on a purchasing power parity basis, it is already the second largest economy in the world).

What attracts most prospective sellers of goods and services, of course, is China’s astonishing growth rate.  Even during the recession which has plagued the rest of the world China has continued its remarkable trajectory, with retail spending increasing steadily by 15 percent and more.

For franchisors, there are some aspects of China which make it especially attractive. The size of the middle class, while smaller as a percentage of the population than in some other countries, is a powerful magnet; within a generation it will be roughly 4 times the size of America’s, for example.

Another measurement by which China is almost uniquely attractive is its number of large cities. Since franchisors (or their multi-unit developers or master franchisees) seek out concentrations of population, so as to make it possible to reach their target markets in an economic and logistically feasible fashion, the number of cities in China with more than 1 million population is eye-popping: 94, compared to 9 in the United States.

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Dietary Supplement Industry Gets Compilation of NAD Decisions

By Sandra S. Pedersen

The Council for Responsible Nutrition this week released a searchable database of every National Advertising Division decision since 2007 involving advertising for dietary supplements. The database includes the decision date, challenger, advertiser, product, category of supplement, type of claim, examples of the challenged claims, and referral status. There are 140 cases included in the database, 13 of which were referred to a government agency for enforcement. The database does not otherwise include the outcome of the case, which can be obtained through subscription access to the online archive.

This helpful tool is available to the public on the Council for Responsible Nutrition's website.

.中国 (or ".CHINA") Top-Level Domains Launching Soon

By David M. Kramer

A new opportunity is on the horizon for brand owners seeking to expand their online presence in China. Starting September 15, 2012, owners of a valid trademark registration will be able to register .中国 (or “.CHINA”) domain names corresponding to their registered marks.

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New Technology, Privacy and Sourcing Blog: Technology's Legal Edge

Reposted Client Alert 

We are delighted to introduce DLA Piper’s newest blog, Technology’s Legal Edge™, which addresses the global issues facing companies in the areas of e-commerce and social media, IT sourcing, outsourcing, and privacy and data security. We offer timely legal perspectives on cutting-edge issues in these dynamic areas of law.

Contributing to the blog are members of DLA Piper’s leading global Technology, Sourcing and Commercial practice. Among their recent posts:

“How tech startups can protect IP” – a Bloomberg interview with Mark Radcliffe

DLA Piper’s Global Data Protection Laws Handbook – now available online

“Australia to introduce substantial reforms to privacy law” – an explanation of new legislation to be presented to Parliament

FTC issues final privacy report – sets forth best practices, calls for legislation

We hope this blog will become a practical resource for your business.

ICANN ANNOUNCES "REVEAL DAY" FOR NEW GTLD PROGRAM

By John Wilks and Damian Herrington, DLA Piper UK

The Internet Corporation for Assigned Names and Numbers (ICANN) has just announced that the target "Reveal Day" for its new generic Top Level Domain ("gTLD") program - the day when the list of gTLDs that have been applied for is announced - will be 13 June 2012. This date will be eagerly awaited by brandowners, both those who have applied to register their brands as gTLDs (and will want to see whether anyone has applied for similar domains which may be in competition with their application), and those who may wish to object to a gTLD application which is confusingly similar to their brand.

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WARNING: AVOID TRADEMARK SOLICITATIONS SEEKING UNNECESSARY FEES

More and more frequently, private companies which are not associated with the United States Patent and Trademark Office (USPTO) have been aggressively sending out misleading notices to trademark applicants and registrants seeking substantial fees for trademark-related “services” including but not limited to legal services, trademark monitoring services, recordation of trademarks with the U.S. Customs and Border Protection Agency, and private company registrations. These “notifications” (with invoices usually included) are typically sent via mail or e-mail and display names and official-looking letterhead resembling that of the USPTO. In addition to the confusingly similar names and/or graphics used by the soliciting entities, these come-ons also usually include accurate official USPTO data such as the trademark application serial number, registration number, classifications, filing dates, etc. – all of which is publicly available information.

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Tech Start-Up Legal Issues 3: Guarding Your IP Assets: Video

Reposted from YouTube

Mark Radcliffe, a partner at DLA Piper, talks with Bloomberg Law's Spencer Mazyck about protecting intellectual property for technology start-ups.

 

(Source: Bloomberg)

Not SO(PA) Fast: Backing Away From PIPA and SOPA?

Lawmakers appear to be backing away from the PROTECT IP Act (PIPA) and Stop Online Piracy Act (SOPA) in the wake of this week’s widespread Internet protest.

As previously reported, a number of the Web’s highest profile sites were blacked out or otherwise unavailable on Wednesday in opposition to the legislation. The bills, which were designed to combat foreign-based piracy of digital content, but which opponents claim would have wider undesirable consequences for Internet businesses and consumers, now appear to be dead in both the House and Senate.

Senate Majority Leader Harry Reid (D-NV) today canceled the vote on PIPA, which was previously scheduled for January 24. Shortly thereafter, at the urging of Speaker of the House John Boehner (R-OH), House Judiciary Committee Chairman Lamar Smith (R-TX) indicated that SOPA would be moved to the back burner.

With the future of SOPA and PIPA as we know them now in doubt, it remains to be seen whether alternative legislation such as the OPEN Act will gain traction, or whether reworked versions of the bills will resurface in the House and Senate at some future date. Of course, we will be closely monitoring further developments as the occur.

The OPEN Act: Another Legislative Option to SOPA and PIPA

Undoubtedly today’s widespread Internet protest, which has darkened web sites ranging from Wikipedia to reddit to Flickr, has raised public awareness of the looming legislative and public relations battles associated with the Stop Internet Piracy Act (“SOPA”) and the Protect IP Act (“PIPA”), which are currently under consideration in the House and Senate, respectively. While the debate over the merits of these largely similar bills is still heating up (a vote on PIPA is expected as early as January 24), Congressman Darrell Issa (R) of California has announced plans to introduce competing legislation in the form of the Online Protection and Enforcement of Digital Trade Act (“OPEN Act”).

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Retroactive Copyright Protection for Foreign Works Upheld

Follow up post to SUPREME COURT WILL DECIDE CONSTITUTIONALITY OF REMOVING WORKS FROM THE PUBLIC DOMAIN

By Tom Zutic and John Nading

In a 6-2 decision today in Golan, et al. v. Holder, et al., the U.S. Supreme Court upheld U.S. Copyright protection for foreign works which had fallen into the public domain prior to the U.S. joining the Berne Convention for the Protection of Literary and Artistic Works in 1989See Slip Opinion.  Under the Berne Convention, signatories agree to treat authors from fellow signatory countries as they would treat their own.  

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DOT ANYTHING?: QUICK ACTION NEEDED AS NEW DOMAIN NAME APPLICATION PERIOD OPENS

INTELLECTUAL PROPERTY AND TECHNOLOGY ALERT

The Internet Corporation for Assigned Names and Numbers (ICANN) has just begun accepting applications for the new generic top-level domain (gTLD) program.  This program allows organizations to own their own top-level domain extension and is intended to greatly proliferate the number of available domain extensions beyond the “.com,” “.org” and limited number of other extensions to which Internet users are accustomed.  

With a few exceptions, organizations can apply to have almost anything to the right of the dot, including their company’s own brand name or a generic term.

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gTLD Applications Now Accepted & New Guidebook Release

Today, ICANN began accepting applications for the new generic top-level domains (gTLDs).  That is, as of today, you can apply to run your own "dot com" registry.

Please note that March 29 is the last day applicants can register in the system and April 12 is the last day that applications will be accepted.

ICANN begins accepting applications 
The last day to register in TAS
Final day ICANN accepts appliclast day to register ininal day ICANN accepts applications

While we have previously written about gTLDs and will continue to update our blog as the process unfolds, we wanted to update our counterparts that a new version of the Applicant Guidebook has been released in connection with the opening of the application window.

For more specific information about the gTLD application process and its impact on your brand, or to discuss the possibility of moving forward with an application for a new brand-centric gTLD, please let us know how we can help!

Whose followers are they, and how much are they worth?

INTELLECTUAL PROPERTY AND TECHNOLOGY ALERT

By Joshua Briones and Patrick S. Park

A judge ruled last week that PhoneDog.com, a web-based community of cell phone information, has properly pled a trade secret and conversion claim arising out of Phonedog’s allegations that it is entitled to certain Twitter followers that a former employee had built up during his four years at the company, where he worked as a blogger. 
 
The case raises at least two questions.  First, who owns a company Twitter account?  Second, how much is a Twitter follower worth?  

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SAS Institute Inc. -v- World Programming Ltd

DLA PIPER IPT ALERT

By Ruth Hoy and Claire Bennett

Advocate General Bot delivered his Opinion in SAS Institute Inc. -v- World Programming Ltd on 29 November 2011.  The judgment of the full Chamber of the CJEU is not expected until sometime in 2012, and it is not yet known whether the Court will follow his Opinion.  In the meantime, the Opinion gives some useful insight for programmers who are trying to create computer programs that are interoperable with programs of others and studying and testing the functionality of programs.

Advocate General Bot delivered his Opinion in SAS Institute Inc. -v- World Programming Ltd on 29 November 2011.  The judgment of the full Chamber of the CJEU is not expected until sometime in 2012, and it is not yet known whether the Court will follow his Opinion.  In the meantime, the Opinion gives some useful insight for programmers who are trying to create computer programs that are interoperable with programs of others and studying and testing the functionality of programs.

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CJEU decision in SABAM -v- Scarlet

DLA PIPER IPT ALERT

By Ruth Hoy and Patrick Van Eecke

As was the case in Newzbin 2, a national court, in deciding whether to order an ISP to implement technical measures to deal with copyright infringement on the part of the ISP's customers, will need to consider whether the proposed measures are proportionate.  In doing so, it will need to strike a fair balance between the protection of intellectual property and that of a freedom to conduct a business enjoyed by ISPs.
On 24 November 2011, the CJEU gave its judgment in a case brought by SABAM, a Belgian collecting society, against Scarlet Extended SA (formerly Tiscali SA).  
In the national court proceedings, SABAM, which represents the interests of copyright owners in musical compositions had brought action to address the problem of P2P file sharing of digital musical files by Scarlet's customers.  The Court of First Instance in Brussels accepted that the activities on Scarlet's customers inevitably involved copyright infringement of  works within SABAM's repertoire, and that it had jurisdiction to order the prevention of such activities.  It appointed an expert to look into the feasibility of certain technical measures which could be implemented by Scarlet.
Following the report of the Court appointed expert, and in accordance with its powers under Article 87(1) of the Belgian Law of 30th June 1994 on Copyright and Rights, as amended by the Law of 10 May 2007, the Belgian court ordered that Scarlet should bring an end to the infringements by making it impossible for its customers to send or receive files containing a musical work in SABAM's repertoire by means of P2P software, in particular by using Copysense by Audible Magic.
The decision was appealed by Scarlet, who argued that: 
The decision was contrary to EU laws on privacy and freedom of expression; 
The decision was contrary to Article 12 of the E-Commerce Directive (which provides immunity to service providers who assist transmission within a communications network); and 
The decision was contrary to Article 15 of the E-Commerce Directive (which provides that "Member States shall not impose a general obligation on providers to monitor the information that they transmit or store nor a general obligation actively to seek factors or circumstances indicating legal liability").
In considering the case, the Brussels Cour d-Appel referred two questions to the CJEU, questioning whether it was contrary to EU law to require an ISP to introduce such a wide-ranging injunction.
In its judgment, the CJEU has confirmed that the injunction in the SABAM case went too far and that it would be contrary to EU law for a national court to order such a wide-ranging injunction which was not limited by (i) time; (ii) cost;  (iii) technical effectiveness of the measure proposed; (iv) type of communication, without distinguishing between lawful and unlawful content.  In particular, the Order must not go so far as to actively require ISPs to monitor the data of each of its customers in order to prevent any future infringement of IP rights. 

As was the case in Newzbin 2, a national court, in deciding whether to order an ISP to implement technical measures to deal with copyright infringement on the part of the ISP's customers, will need to consider whether the proposed measures are proportionate.  In doing so, it will need to strike a fair balance between the protection of intellectual property and that of a freedom to conduct a business enjoyed by ISPs.

On 24 November 2011, the CJEU gave its judgment in a case brought by SABAM, a Belgian collecting society, against Scarlet Extended SA (formerly Tiscali SA).

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Final Opportunity to Protect Your Brand From Becoming A .XXX Domain

As you may already know, the "dot-xxx" (.XXX) top-level domain is the Internet's new home for adult content.  

Next Tuesday, December 6, the ICM Registry in charge of the .XXX top-level domain will make .XXX domains available for purchase to the public on a first-come, first-serve basis.

Anyone can register a domain for around $100-$150 per year, assuming, of course, it has not already been blocked or registered during one of the sunrise periods.  No trademarks are necessary to participate in this registration.

Clients who wish to block .XXX domains can work with us to set up automated purchases that will begin immediately upon the opening of the December 6th window.  While we can make no guarantees regarding success, we believe this is an important opportunity to proactively protect your brand.

Please also let us know if you have any questions about this process or if we can be helpful in any way.

Google Plus Profiles Now Open to Brands

It goes without saying that companies are increasingly using social media to reach new customers and to strengthen relationships with loyal customers.  As you may already know, Google opened its social media platform, Google+, to businesses and brand owners today.  A Google+ profile is similar to a Facebook Fan page, and we want to encourage you to set up an official page to both promote and protect your brand.   You can open your company's Plus page at http://plus.google.com/pages/create.

As always, let us know if you have any questions or if we can be helpful in any way.

French CASTEL (卡斯代尔) Company Frozen out of China?

A recent decision of the Wenzhou Intermediate People's Court in China should put Western brand owners on their guard when being sued in China.  It also provides yet another reminder of the importance to Western brand owners of filing first in China.

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The perils of saying it with flowers: Court of Justice rules in Interflora Adwords case

INTELLECTUAL PROPERTY ALERT

By Siân CroxonJohn Wilks, and Damian Herrington

The Court of Justice of the European Union (CJEU) has given its ruling in the long-running Interflora v Marks & Spencer Adwords case. The CJEU has followed the Advocate General's opinion on this case and its own ruling in Google France by stating that trade mark owners can prohibit the purchase of their trade marks as keywords on web search engines, if the advertisements triggered do not allow users to ascertain the origin of the goods or services referred to in such advertisements. The ruling will be of particular significance to brand owners which - like Interflora - operate through a network of independent commercial enterprises. While the decision is largely beneficial to such brand owners, the Court's new guidance on the 'investment function' of a trade mark leaves open the possibility that some businesses will be able to continue to reserve competitors' trade marks as Adwords without being liable. The Court has left much of the application of its guidance to the case for the national court. The case will now go back to the English High Court for its final determination based on the judgment.

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US PATENT REFORM: THE NEW "FIRST INVENTOR TO FILE" SYSTEM - WITH A TWIST

INTELLECTUAL PROPERTY AND TECHNOLOGY ALERT

Robert Benson

Today President Barack Obama signed into law the America Invents Act, marking the first time in nearly 60 years that US patent legislation has been reformed.

The US does not often update its patent law. The most recent set of federal patent laws was signed by President Harry Truman in 1952, which itself was the first major revision of US patent law since the Patent Act of 1836.

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YOURNAME.XXX: THE TIME TO BLOCK YOUR TRADEMARK IS FAST APPROACHING

INTELLECTUAL PROPERTY AND TECHNOLOGY ALERT

The “dot-xxx” (.XXX) top-level domain is just days from its launch as the new home for adult content on the Internet.

As part of the launch, ICM Registry, the registry selected to maintain the .XXX top-level domain, is providing an opportunity for companies that do not want their brands associated with adult content to block their registered trademarks from being registered as .XXX domains, during a period named Sunrise B.

Whether or not your brand participated in the pre-sunrise reservation “wish list,” you will need to submit an application during Sunrise B, which runs from September 7 to October 28, 2011.

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Taking franchise disputes to the internet: judicial absolute immunity does not apply

By Scott McIntosh and Joe Englert 

Reposted from DLA Piper client alert

A Florida appellate court recently held in Ball v. D’Lites Enterprises, Inc., 2011 WL 3109733 (Fla. 4th DCA July 27, 2011), that a franchisor was not entitled to judicial absolute immunity for allegedly defamatory statements made regarding several franchisees on its corporate website, even though the franchisor and franchisees were currently engaged in litigation and the statements were related to the issues underlying the dispute. In light of this decision, franchisors, franchisees and franchisee associations should be aware that, when posting statements on the Internet related to pending litigation, they will not likely be protected by judicial absolute immunity.

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UK: HEADLINES PROTECTED BY COPYRIGHT, AND "MERELY BROWSING" NOT A DEFENCE

UK CLIENT ALERT

At the end of a month where the main item of UK news has been the news itself, the English Court of Appeal has confirmed that headlines may be copyright works in their own right, and it is not a defence for an internet user accessing copyright-protected content to say they were merely browsing the relevant web page.

The Court of Appeal gave the first instance judgment of Mrs Justice Proudman in this case (NLA v Meltwater) a very definite seal of approval, describing it as “clear, careful and comprehensive”.  

While this case was about newspaper headlines and article extracts, the expansive approach taken to the scope of literary copyright will be encouraging to anyone seeking to assert rights in very brief strings of words- jokes, straplines, product names and titles of books, songs, and films spring to mind in particular.  The vagueness of the Court's reasoning in this regard means it is, however, still difficult to determine where the borders of protection will fall for particular examples, but it is clear that what determines the point is the level of effort in the creation process, not the end result.

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ICANN TO CHANGE TOP-LEVEL DOMAIN STRUCTURE - APPLICATION WINDOW OPENS JANUARY 12, 2012

dot com.jpgAt a special meeting in Singapore, the board of directors of the Internet Corporation for Assigned Names and Numbers (ICANN) approved a plan that will bring wide-reaching changes to the Internet's generic top-level domain structure. 

The measure, which allows private companies and other organizations to create new website domain name suffixes (such as dot-movie, dot-insurance, dot-brand, or dot-dlapiper, for example), passed by a vote of 13-1, with two members abstaining. With the plan approved, ICANN now launches a six-month Global Communication Campaign designed to raise awareness about the coming changes among consumers and potential applicants. 

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A VICTORY FOR ROCHE IN A CASE OVER INVENTORS' RIGHTS

*Editor's note: We share this case because of its possible implications with respect to all other employee-made intellectual property.*
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The United States Supreme Court has decided in Stanford v. Roche Molecular Systems, Inc. No. 09-1159 (2011) that the Bayh-Dole Act of 1980 (35 U.S.C. sections 200-212) does not automatically vest title to federally funded inventions in federal contractors. 


In its opinion, issued on June 6, 2011, the Supreme Court affirmed that the Bayh-Dole Act does not supersede the long-standing principle that the rights to an invention belong to the inventor.

The decision re-emphasizes the importance of university employers to require all employees and consultants to execute comprehensive and enforceable invention assignment agreements in favor of the university employer, and to monitor and analyze for potential conflicts each agreement required to be signed by a university employee in connection with a third-party consulting or collaboration engagement.


Read our brief overview of the decision

Trademarks Opposition to be finally available in July

Reposted from DLA Piper's IPT ITALY BLOG

According to rumors coming from the Italian Patent and Trademark Office (UIBMit is only a matter of weeks before the much awaited activation of a trademark opposition procedure in Italy.

An administrative procedure to oppose to applications for identical or similar trademarks was actually introduced in the Italian system back in 2005, with the enactment of the Industrial Property Code. However, it then remained dead letter, waiting for implementing ministerial decrees. Following the recent adoption, on 11 May 2011, of a decree which also incorporates the draft standard form to be used for filing the opposition, everything seems now ready for the official launch of the new procedure as of July 2011, when the UIBM will also start publishing its monthly online Official Trademarks Bulletin.

The opposition procedure will be open to owners of earlier trademarks registration/application and exclusive licensees. According to the above-mentioned decree of May 2011, the procedure is applicable in respect of (i) any trademark application filed in Italy as of 1 May 2011 and of (ii) the Italian designation of any international trademarks published on the first July issue of the WIPO Gazette of International Marks.

As the timeframe within which the opposition can be filed is rather tight (3 months from the publication of the relevant application), it is highly advisable that trademark owners and exclusive licensees have in place an adequate surveillance system to be able to promptly detect any trademark applications potentially conflicting with their earlier rights. Moreover, whoever intends to file an opposition on account of an earlier trademark must be ready to provide evidence of its use. Lacking evidence of genuine use of the earlier trademark the opposition will be rejected The notice of opposition to registration of a trademark is to be filed in Italian, using a standard form. Once completed, the form needs to be transmitted in 3 copies to the UIBM by hand, registered letter or authenticated e-mail. 

If you are interested in this topic and you want to know more, feel free to contact me, Chiara Garofoli (chiara.garofoli@dlapiper.com)

HARGREAVES' BRAVE NEW WORLD IS UNVEILED

Posted by Simon LevineJohn Wilks and Rebecca Kay

There was an audible buzz in the IP community on Wednesday morning, as the findings of the latest UK IP policy review, led by Ian Hargreaves, were published in the report: "Digital Opportunity: A Review of Intellectual Property and Growth." (Click here)

The exam question

The review was first announced by the UK government on 11 November 2010 (see our previous alert here), following a speech made by the Prime Minister in which he set out his "vision" for London’s East End to become a pre-eminent "Silicon Valley"-style technology centre.  Interpreting Mr Cameron's "exam question" as being: "Could it be true that laws designed more than three centuries ago with the express purpose of creating economic incentives for innovation by protecting creators' rights are today obstructing innovation and economic growth?", Hargreaves' answer is a firm yes

The recommendations

The report sets out recommendations for an overhaul of the UK IP regime, in order to render it fit for the digital era and thus give the UK a competitive edge: although they are more in the nature of evolution not revolution.  The recommendations include the following: 

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Social Media & Fashion

By Ann K. Ford, Kiran Gore, & Debbie Rosenbaum

Reposted from Law A La Mode's Summer Edition

It is clear that social media is changing the communications landscape. Therefore, forward-thinking companies across the globe are embracing social networking websites and blogs to build brands, cultivate customers, research products, and improve global business management.  However, few have truly considered some of the important social media implications that are relevant to the fashion and retail industries. Because social media is inexpensive, instantaneous and prolific, it presents new and different concepts for the fashion industry, particularly in light of the fact that these concepts are new to these industries which had previously thrived on a perceived air of exclusivity. 

Social media in the business context is content created by people – individuals both inside and outside a company – on web-based platforms intended to facilitate interaction with peers and public audiences. Well-known examples of social media include Facebook, Groupon and Twitter.  But numerous niche fashion-centric communities are also emerging on websites like gotryiton.com and stylemob.com. Thus, while independent designers and large retail chains alike can benefit from a social media presence, these emerging opportunities also pose new problems and challenges.  Therefore, the way to leverage social media and mitigate possible liabilities is to proactively establish clear rules and standards for its use.  

So how does a company manage its social media presence and ensure that employees are clear with respect to goals and limitations?  First, it is paramount that the company develop a policy on employee use of social media. At a minimum, this policy should include:

  • A prohibition on the sharing of confidential or proprietary information;
  • Standards for whether employees will be allowed to make public comments about the company and which employees may make such comments;
  • Consequences for employees who do not adhere to the policy.

A company should also plan to create a meaningful social media presence for its brand. Such a communications strategy should be updated to include:

  • A social media “voice” and presence that is personal and genuine – a tone that exists outside of your advertising campaigns and corporate talking points;
  • Engagement with customers and followers - today, these individuals are the newest fashion insiders with influence on the Internet.

Please note that this article is the first in an on-going series that will consider various social media platforms, explore legal challenges and ultimately provide guidelines and best practices for the various entities in retail, design and fashion.  We look forward to delving further into these exciting new issues with you. 

Trademark Co-existence Between National Brands and Private Brands

 scott_buchanan_lr.jpg

Posted by Scott Buchanan, Partner DLA Piper Australia

 

 

In the battle for co-existence between national brands and private brands (in Australia, known as home or house brands), several truths emerge:

  • National brand owners have to accept competition represented by emergence of home brands and furthermore, that home brands can often quite lawfully borrow from, and leverage off, the look and feel and get up of a national brand.  
  • The ability for a national brand owner to successfully enforce its intellectual property rights will typically turn on whether the company has taken positive steps of registering its trade mark rights and demonstrating ownership of other packaging rights - eg. trade dress, copyright.
  • Proof of ownership, particularly registered rights, will give a trade mark owner the necessary 'cut through' to force a meaningful conversation with private brand owners.
  • Any aspect of packaging which you regard as your valuable IP - eg colours, shapes, layout and design - should be registered as individual trade marks. The benefits of registration, when it comes to enforcement and protection of your patch, far outweigh relatively minor costs of registration.

During a constructive INTA panel discussion of representatives from manufacturers, private and national brand owners, valuable insight was provided today into the challenges for business in adopting new brand names which don't infringe upon third party rights. Target's in-house counsel revealed that several hundred brand concepts were considered and searched before settling on their UP and UP brand.  Unless you, as a national brand owner, take the positive steps of registering your trade marks then your marks will not be revealed on these searches and a battle with a private label inevitably looms.

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Sunrise Period for Chinese, Japanese and Korean Internationalized Domain Names Opens Today

By Ann Ford and Ryan Compton

Today, May 11, 2011, marks the opening of the Sunrise period for reservation of the newly-created .ASIA domain names utilizing characters from the Chinese, Japanese and Korean written language. Referred to as "Internationalized Domain Names" or "IDNs," these domains will allow for companies to register their company names in, for example, Chinese Kanji script followed by the .ASIA top-level domain. Today's opening of the sunrise period allows registered businesses, registered trademark owners and existing owners of .ASIA top-level domains to register these new IDNs.

It is important to note that this sunrise period is not a landrush, wherein registration would be first-come-first-served. Rather, applications will be accepted from today until July 20, 2011, after which point any contested domains will be put to auction. Nonetheless, clients are encouraged to apply for their names as soon as possible, as the July 20 deadline will approach quickly. Shortly thereafter, on August 2, 2011, the landrush period will open, at which point registration will be granted first-come-first-served.

As always, please feel free to contact us at DLA Piper with any questions or concerns you might have concerning this or any other domain name registration or enforcement issues.

Yourname.XXX: protect your trademark from becoming an adult-content domain name

INTELLECTUAL PROPERTY AND TECHNOLOGY ALERT

By Ann K. Ford Ryan Compton 

After many years of debate and consideration, the Internet Corporation for Assigned Names and Numbers (ICANN) has approved a new top-level domain, "dot-xxx" (.XXX), for the purpose of hosting adult content.  

 

As part of the launch, ICM Registry, the registry selected to maintain the .XXX top-level domain, is providing an opportunity for companies that do not want their brands associated with adult content to block their registered trademarks from being registered as .XXX domains, during a period named "Sunrise B."    

 

While it is unclear when the official domain name registration sunrise will kick off, reports are suggesting that Sunrise B could open as early as June 2011.

 

In advance of the official Sunrise B period, ICM has set up a free name reservation service where trademark owners outside the adult content industry can pre-request that their trademarks be blocked from registration as a .XXX top-level domain by filling out a form here. While a proper sunrise registration and one-time fees (fees have not yet been announced) will be necessary to permanently reserve and block .XXX domains, a benefit of pre-registering is that ICM will contact pre-registered brand owners with all the necessary information, such as required forms, as soon as the sunrise period opens.  

 

Once your name or mark has been successfully blocked, Internet users who attempt to access YourTrademark.XXX will get a generic parked web page with a message to the effect of: "This name has been reserved from registration under the ICM registry IP protection program."   

 

Please let us know if we can help you protect your trademarks during this process or if you have any questions or concerns.

 

For more information, please contact Ann Ford and Ryan Compton.

 

Trademark E-News from DLA Piper France

As always, we are eager to share publications from DLA Piper's Trademark teams across the world. Here is the latest version of France's Trademark and Design February/March newsletter.

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ICANN approves .XXX Top Level Domain Name

My colleague David Kramer has been blogging about the gTLD process announced by the Internet Corporation for Assigned Names and Numbers (ICANN).  But ICANN is making other waves this month with the approval of .xxx as the "progressive new home for adult entertainment online".

The new domain will be administered, managed, and supported by ICM Registry, which says it is a "completely independent entity with no affiliation, current or historic, with the adult entertainment industry."

The .xxx TLD was first proposed in 2000 by ICM Registry and resubmitted in 2004, but it faced strong opposition from politicians and conservative groups. ICANN’s board of directors ultimately rejected .xxx in 2006, concerned that the TLD might make ICANN responsible for enforcing laws and regulations over Internet porn. However, supporters of the domain brought it back for consideration in 2007 and again in 2010. After many years of debate, on March 18 2011, ICANN's board approved the execution of the registry agreement for the .xxx top level domain.

CM Registry has argued that the .xxx domain is beneficial to the public, because it indicates a clear signal that the domain contains pornography.  Others argue that the creation of a top-level domain for adult-themed sites may not have the impact on internet security some hope.

The domains will be limited to the adult industry, and ICM says adult sites that already own .com TLDs will be able to reserve their .xxx domains early so that they can "protect their brand names and intellectual property rights within .xxx."

The gTLD Series (Post 1 of 3) - Overview

Over the last few months, many of our clients have asked us about ICANN’s expansion of generic top-level domains (gTLDs), and we thought it would be beneficial to blog about our garnered knowledge.

In the past, entities have had the opportunity to register second level domain names under existing top level domains such as “dot-com,” “dot-net” and “dot-mobi,” resulting in domain names in the commonly accepted format <dlapiper.com>. However, sometime this year private entities will have the opportunity to apply to create and manage completely new generic Top Level Domains (“gTLDs”).

Obtaining and managing a gTLD is not as simple as registering a second level domain name. Rather, by obtaining a gTLD a company would be entering the business of domain name Registry and a large investment in expertise and technology would likely be necessary. As such, when deciding whether to move forward with a gTLD application, close cooperation will be necessary between the Legal, Marketing and IT departments, at a minimum. We also strongly recommend Executive involvement in the decision-making process given the scope of this undertaking.

It is important to note that no trademark rights are required to apply for a particular gTLD. Therefore, while consideration of brand-centric gTLDs such as “dot-dlapiper” is important, it is also critical to consider the opportunities associated with more generic gTLDs such as “dot-lawfirm” or “dot-law,” for example.

Another important consideration is the intended breadth of Registry activities once the gTLD has been delegated. Specifically, if  the Company successfully acquires a new gTLD, it must decide whether second level domain registrations will be available to the public at large, to a specific subgroup of the public, or only for internal use.

For example, the “dot-com” and “dot-net” gTLDs are public, so any individual or entity can register a second level domain name under those gTLDs. However, the “dot-museum” and “dot-aero” gTLDs have specific requirements that Registrants must meet before becoming eligible to obtain second level domains (i.e. must be an official museum organization, etc…). In the case of new gTLDs, it will be possible to limit second level registrations even further such that only the proprietor of the gTLD could use second level domain names.

In our next post, we will lay out the key aspects of the application procedure, as well as a discussion of the rights protection mechanisms that have been put in place to protect intellectual property from third-party infringement.

Winter/Spring Q1, 2011 IPT Newsletter

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Our team just released the latest version of our Intellectual Property and Technology newsletter (Q1, 2011) (PDF here). Download our latest edition of this newsletter for articles on these topics and more:

Reprocessing and resale of single use medical devices: a multinational view
Current developments in the trilateral patent offices
Your own dot com: ICANN annouces new gTLD rollout
Patent litigation forum shopping in the E

 

Download our latest edition of this newsletter for articles on these topics and more:

  • Reprocessing and resale of single use medical devices: a multinational view
  • Current developments in the trilateral patent offices
  • Your own dot com: ICANN annouces new gTLD rollout
  • Patent litigation forum shopping in the EU

Be sure to check out Ryan Compton and Debbie Rosenbaum's article on ICANN's gTLD rollout on page 8!

IP ROUNDUP: MAR. 21

Annnndddd we're back from a small hiatus.  Since the last IP Roundup, there have been a ton of great stories and analyses on Trademark and Copyright Law around the Internet.  

DO YOUR CORPORATE GOVERNANCE POLICIES CONSIDER SOCIAL MEDIA?

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From "The Venture Alley," a blog by DLA lawyers about business and legal issues important to Seattle-area entrepreneurs, startups, venture capitalists and angel investors.

Posted by Trent Dykes on September 20, 2010

Public companies are increasingly turning to social media to market their products and services and drive revenues. Given the sheer number of people who tweet, blog and post, the unique ability to target a message to a desired demographic and the relatively low cost of digital media marketing efforts relative to traditional advertising, such efforts are only going to increase. At many public companies, anyone from the C-level management team to the sales and marketing teams to individual employees – including those who are not designated as company spokespersons under the company’s communications policies – may be using social media to promote the company’s products and services.

The Typical Communications Policy May Predate Social Media

Most public companies have implemented policies aimed in part at (1) designating a very limited group of specific individuals who are authorized to speak publicly on behalf of the corporation, and (2) restricting certain forms of employee communications. These may include corporate communications policies, crisis communications policies, insider trading policies, investor relations policies and other policies, all of which have evolved as a matter of good corporate governance practice and in the interest of limiting liability for communications that may be attributed to the corporation. 

... To read the rest of this article, please click here to visit "The Venture Alley."

Fashion, Retail and Design E-Zine -- Fashion & Copyright

One of our group's biggest partners internationally is DLA Piper's Fashion, Retail & Design Group.  We wanted to share the group's inaugural quarterly e-magazine, Law à la Mode [link to e-mag], which brings together the latest industry news, comment and legal updates.  
 
Our Fashion, Retail & Design Group is made up of lawyers from around the globe, who combine legal expertise with a passion for the fashion, retail and design sectors.
 
Be sure to check out our group's article about Copyrighting Fashion Design in the United States!

 

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One of our group's newest sector-focus groups is DLA Piper's Fashion, Retail & Design Group. We wanted to share the group's inaugural quarterly e-magazine, Law à la Mode, which brings together the latest industry news, comment and legal updates.  

Our Fashion, Retail & Design Group is made up of lawyers from around the globe, who combine legal expertise with a passion for the fashion, retail and design sectors.

Be sure to check out our group's article about Copyrighting Fashion Design in the United States!

 

Copyrighting Fashion in the United States

Copyrighting Fashion Design in the United States

Reprinted from La A La Mode,
DLA Piper's Fashion, Retail and Design E-zine

By Ann Ford and Tom ZuticThumbnail image for law a la mode (c)

While design, patent and trade dress laws have long been used to enforce fashion rights, copyright laws in the United States have thus far been unavailable. Last summer, New York Senator Charles E. Schumer introduced legislation that could change this. In December, the Senate Judiciary Committee passed the Innovative Design Protection and Piracy Prevention Act, or Senate Bill S. 3728 (IDPPPA), and the next step is for the full Senate to vote on it.

The IDPPPA calls for the extension of copyright laws to the fashion industry, a commercial sector that has existed without protection in the United States to date. The legislation is supported by the American Apparel & Footwear Association (AAFA) and the Council of Fashion Designers of America (CFDA). The bill covers apparel, footwear, and accessories such as scarves, belts, and handbags.

The IDPPPA takes a very narrow approach to applying copyright law. First, IDPPPA will provide a three-year term of protection to new and original fashion designs commencing from the time the item is displayed publicly. Second, it will protect only “unique” designs that are truly distinguishable. Third, it will only cover designs created after its enactment, leaving earlier designs in the public domain.

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International Trademark Issues: Winter 2011

One of the advantages to being an international firm is that our expertise and experience is global. We are delighted and eager to share our European, Asian, and African colleagues' recently published Winter Design and Trademark Newsletter.

Here are just some of the important alerts relevant to our clients worldwide.

Trademark and design 
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Facebook Relaxes Promotion Guidelines

While our practice centers around trademark and copyright, we have found that social media is an incredibly important and challenging space for our clients' brands. For this reason, we are staying up-to-date with all the nuances created by social media.  

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On December 1, 2010, Facebook issued a revised set of Promotions Guidelines for sweepstakes and other contests offered on Facebook.  The most significant change is that promoters no longer need to get permission from Facebook for offering a promotion through the Facebook platform.  Facebook also eliminated the confusing dichotomy between promotions offered through the Facebook platform and those offered outside that platform.  In addition, the rules clarify that a promoter can require an entrant to like a Page, check into a Place, or connect to a promoter's integration before entering, but cannot condition entry upon taking any other action on Facebook.  

The guidelines still retain certain requirements for all sweepstakes promotions offered through Facebook, including the core requirements that (a) promoters can only allow entries through the canvas page of the application or the application box in a tag on the Facebook page; (b) promoters must include on the entry page certain required disclaimer language that the promotion is not sponsored by Facebook; and (c) the rules must also contain such a disclaimer as well as a release of liability for Facebook.  

For further information on the revised Facebook promotion guidelines, contact Scott Pink at scott.pink@dlapiper.com.

Protecting Your Brand on a Global Scale

Every quarter our team publishes an Intellectual Property and Technology newsletter, in which we regularly analyze and explore issues related to trademark, copyright and advertising law along with the other areas of IP.  Allyn Taylor, one of our partners, wrote an article for the last edition that we'd like to reshare.

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Protecting your brand on a global scale

By Allyn Taylor

Back when products and services were sold via brick and mortar stores, only large corporations or conglomerates seriously considered seeking global protection for valued brand names. Now, however, in the age of the Internet and Cloud, goods and services can be delivered virtually anywhere. Seeking trademark protection on a global basis is often a logical option for even a small company. Yet the question inevitably arises: “How do I accomplish this in an efficient, cost-effective manner?”

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"Intent to Use" for U.S. Trademark Applications Based on Foreign Registrations

Although this case is from 2009, it is still highly relevant and useful to clients who regularly expand or are looking to expand their trademark portfolios to foreign jurisdictions.

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A 2009 U.S. Trademark Trial and Appeal Board (TTAB) decision broke down the intent-to-use requirement under Lanham Act’s Section 44(e), which allows for foreign registration as the basis for U.S. trademark registration. In Honda Motor Co., Ltd. v. Winkelmann, TTAB concluded that, in filing an intention to use (ITU) application,  Section 44(e) requires more than the foreign registration of a mark to demonstrate a good faith bona fide intent to use that mark in U.S. commerce. It requires objective evidence that the applicant intended to use the mark at the time of filing the application. Mere statements of subjective intent and a foreign registration alone are insufficient. 
Filing an ITU application based on a foreign registration, however, does not require actual use of the mark in U.S. commerce. Rather, the applicant must produce evidence, such as a written business plan or report, contracts, or records of ongoing discussions or promotional activities, to demonstrate a bona fide intent to use the mark. Where no such evidence exists, the applicant must explain why no documents exist and offer other evidence demonstrating an intent. Otherwise, the applicant risks denial of his application or loss of the pending registration. 
To avoid this dilemma, before filing for U.S. trademark registration based on foreign registration and use, the applicant should be prepared to produce written evidence of a bona fide intention to use the mark in U.S. commerce. 

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A 2009 U.S. Trademark Trial and Appeal Board (the "board") decision broke down the intent-to-use requirement under Lanham Act’s Section 44(e), which allows for foreign registrations as the basis for U.S. trademark registration. In Honda Motor Co., Ltd. v. Winkelmann, the Board concluded that, in filing an intention to use (ITU) application,  Section 44(e) requires more than the foreign registration of a mark to demonstrate a good faith bona fide intent to use that mark in U.S. commerce. It also requires objective evidence that the applicant intended to use the mark at the time of filing the application. Mere statements of subjective intent and a foreign registration alone are insufficient. 

Filing an ITU application based on a foreign registration, however, does not require actual use of the mark in U.S. commerce. Rather, the applicant must produce evidence, such as a written business plan or report, contracts, or records of ongoing discussions or promotional activities, to demonstrate a bona fide intent to use the mark. Where no such evidence exists, the applicant must explain why no documents exist and offer other evidence demonstrating an intent. Otherwise, the applicant risks denial of his application or loss of the pending registration. 

To avoid this dilemma, before filing for U.S. trademark registrations based on foreign registrations and use, the applicant should be prepared to produce written evidence of a bona fide intention to use the mark in U.S. commerce.